Up to 2/3 of global crops that feed the world depend on the ecosystem of insect pollination. But this system is becoming weaker every day, mainly due to the heavy use of pesticides. Therefore, we are in need of innovative solutions for this problem.
The Russian telecommunications company Beeline, in cooperation with the marketing agency Leo Burnett, has developed the “Bee in Touch” platform to combat bee mortality in Russia. The free service will enable farmers to report by phone that they are treating their fields with pesticides. An algorithm will then determine which hives in the vicinity could be damaged and notify beekeepers so that they can move their hives to safety. The campaign has inspired a legislative proposal on beekeeping, which includes the establishment of a communication system between farmers and beekeepers.
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