Filling a virtual keg

Many bars and pubs around the world are closed due to measures taken against Coronavirus. Struggling to stay solvent, Carlsberg started a campaign to help them.

The Danish brewer Carlsberg has published an advertising campaign calling on people to fill a virtual keg that can be enjoyed in their favorite bar after the relaxation of the lockdown. The campaign aims to provide financial support to small bars and pubs to help them cope with the Covid 19 pandemic. Those interested can drink a Carlsberg beer in their own four walls and scan the barcode. Four scanned codes are equivalent to a virtual keg, which can be drunk free of charge in the preferred bar when the doors open again.

Read more about innovations during the Corona pandemic here.

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