Fortnite currently is one of the most popular games worldwide with around 350m players.
With “Party Royale”, the game developer Epic Games has created an event area in the computer game Fortnite, where films and concerts are shown. Since then, trailers for new films such as the sci-fi movie Tenet have been shown there. The trailer is repeated hourly in the virtual space. Epic uses the gaming platform to promote artists. In addition to live music and dance club, there are game and film announcements to be seen. In April, the famous rapper Travis Scott performed on Fortnite’s virtual stage. Through the non-violent space, the transformation of Fortnite from a computer game to a social network is being pushed forward.
See more innovation news here