The start-up NINU has launched a perfume of the same name whose scent can be flexibly changed by an app with the help of some AI technology. There are more than a million vegan scents to choose from. They can be combined at will using the AI assistant Pierre and their intensity can be varied. The perfume bottles are made of recycled glass and a cartridge refill system for the perfume. The packaging material is printed with natural ink. This will give the topic of sustainability in the perfume industry some fresh momentum.
📸 (c): NINO