• Mishela Dimova

SOCIAL INNOVATION: S-MARKET FIGHTS FOOD WASTE



Source: Punktmagazin

How can we avoid food waste? In this post, we mention some opportunities.


About a third of all food produced globally is wasted every year1 reaching the annual value of $ 1 trillion. 2 If food waste were a country it would be the 3rd largest emitter of greenhouse gases, causing 8 – 10% of global greenhouse gas emissions.3 While 800 million people go to bed hungry every night, each of them could be sufficiently fed on less than a quarter of the food that is wasted in the USA, UK and Europe each year. 4


Finnish supermarket chain S-Market has recently introduced “Happy Hour” to tackle this problem. The price of products close to their expiry date is cut by 30% during the day and by 60% at 9pm. After the store closes, the products that are no longer able to be sold are donated to charities around Finland. The initiative runs across 200 stores, has been very popular among customers and in some stores, it helped to cut waste by 10%.


Happy hour does not only make perfectly good food more affordable and allows customers to save money. It contributes to a better environment and the store doesn’t have to pay to get rid of unsold items. Talking about win-win-win situation!


If you don’t live in Finland, you can help fighting food waste by using the app Too Good to Go. It connects people in multiple European countries and in US with unsold food from a variety of shops and restaurants.


Written by Olga Bratsun



1 http://www.fao.org/save-food/resources/keyfindings/en/

2 https://www.nationalgeographic.com/news/2015/1/150122-food-waste-climate-change-hunger/

3 http://www.fao.org/3/i3347e/i3347e.pdf

4 https://feedbackglobal.org/knowledge-hub/food-waste-scandal/

https://www.weforum.org/agenda/2019/10/these-finnish-supermarkets-have-a-happy-hour-to-stop-food-waste/

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