In order to reduce humanity’s effects on the environment, every step to do so is helpful. Therefore, sports shoe manufacturers Adidas and Allbirds are working together to reduce CO2 and produce the sneaker with the lowest carbon footprint.
To do so, they are using Allbirds’ life cycle assessment measurement methods and Adidas’ carbon footprint analysis. The production process will be completely renewed. The supply chain will be adapted, from materials to processing and transport. Instead of between 11.3 and 16.7 kilograms of CO2 produced during the production of sneakers, the goal is to reduce emissions to 2 to 3 kilograms and ultimately to zero.
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