WWF and Google Partner on Fashion Sustainability Platform

Google is launching a data platform together with the environmental protection organization WWF in Sweden to help fashion labels choose sustainable raw materials.

The pilot project is being developed together with fashion designer Stella McCartney, who will integrate the platform into her design process for the first time. The platform is intended to make supply chain data available to decision-makers in the industry. Machine learning and Big Data will be used to determine the environmental impact of textiles such as cotton and viscose.

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