The ongoing Covid-19 pandemic forces the majority of people around the globe to stay at home. Fashion label ZARA reacted quickly and is sending their new collections to the homes of hired models for at-home-shootings.
The Spanish fashion house ZARA, like many other companies, is currently unable to advertise its products in the traditional way due to the Corona pandemic. For this reason, the company has sent individual fashion pieces from the new collection directly to the selected models at home. They then did photo shoots in their private homes so that the products can continue to be advertised with familiar faces in ZARA’s online store instead of just showing the product. The self-made Influencer shoots not only saved costs but also a lot of CO2 due to cancelled trips.
Read more about innovations triggered by the corona pandemic here.