Ana-Maria Salcu is Customer Engagement Specialist at gobeyond Innovation. The born and raised Romanian has a background in socio-cultural anthropology and has worked in a variety of social organizations before joining the gobeyond team. Ana’s professional interest lies in the design of customer interactions across the innovation process in order to draw hands-on insights and iterate prototypes into compelling solutions. Always on the hunt for the latest methods and tools, she has contributed big time to the gobeyond toolbox. Deeply passionate about books, Ana loves to read both for work and outside of it. Other favorite pastime activities besides reading are traveling, drawing, and spending time with family and friends.